In the Rossa project, we approached spatial design and brand identity as a unified whole, crafting a consistent experience from beginning to end. Space, material language, and brand elements were shaped around a single design idea, forming a seamless structure where different layers continuously inform one another.
The starting point of the project was the warm and distinctive tones of natural red travertine. This material was not only an aesthetic choice, but a defining element of the atmosphere. Located in Poland, the spa was designed to go beyond the conventional understanding of a spa, aiming to establish a strong spatial identity.
At the core of the design sits the Turkish bath, forming the main focal point, while all other areas are organized in a simple and fluid layout around this ritual. The soft heat of steam, combined with the basins and the central stone, creates a calm, immersive, and tranquil atmosphere. The strong yet balanced character of the red travertine enhances this feeling, adding depth to the space.
Columns, initially perceived as constraints, were reinterpreted as active elements of the design and integrated into the overall flow. Instead of sharp boundaries, organic curves were preferred, reinforcing a sense of continuity and creating a soft, natural circulation that draws visitors inward.
This holistic approach extends directly into the brand identity. From everyday items such as soaps and shampoos to textiles and spatial details, every layer of the design follows the same language. Rossa is conceived as a cohesive and immersive experience, establishing a seamless connection between space and brand.
